Branding is one of the most important aspects of any business, large or small. An effective brand strategy gives you a major edge in an increasingly competitive market.
Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be. Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages.
Give Your Business a Personality
Your personal brand helps you stand out from the competition. It’s accomplished by giving your brand a personality. If you’re an energetic and exciting young web designer, your values might align more with an exciting new startup. If you happen to be more relaxed and can explain design easily, then maybe a local mom and pop shop whose owners have little experience with web design would be more interested in hiring you.
Have a Plan
Your game plan is going to include everything from your physical appearance, such as hair and clothing, how you communicate with others online and offline, what type of content you create, and what channels you’re going to market yourself.
Social Media Profiles
You also need to setup your social media profiles. Once again, you may not need to be on every platform because your audience isn’t there. But, chances are that you’re at least going to need a Facebook, Twitter, and LinkedIn profile.
Be true to your brand
Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise. Remember you are not the only one out there doing what you do.
Always be Consistent
If you can’t do this, your attempts at establishing a brand will fail. No matter what industry you’re involved in, always keep in mind that you always need to deliver quality on a consistent basis. Your brand’s reputation relies on you being a trustworthy and talented expert in your field. You want your name and personal brand to become synonymous with quality.