Branding Your Business

Branding is one of the most important aspects of any business, large or small. An effective brand strategy gives you a major edge in an increasingly competitive market.

Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be. Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages.

Give Your Business a Personality

Your personal brand helps you stand out from the competition. It’s accomplished by giving your brand a personality. If you’re an energetic and exciting young web designer, your values might align more with an exciting new startup. If you happen to be more relaxed and can explain design easily, then maybe a local mom and pop shop whose owners have little experience with web design would be more interested in hiring you.

Have a Plan

Your game plan is going to include everything from your physical appearance, such as hair and clothing, how you communicate with others online and offline, what type of content you create, and what channels you’re going to market yourself.

Social Media Profiles

You also need to setup your social media profiles. Once again, you may not need to be on every platform because your audience isn’t there. But, chances are that you’re at least going to need a Facebook, Twitter, and LinkedIn profile.

Be true to your brand

Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise. Remember you are not the only one out there doing what you do.

Always be Consistent

If you can’t do this, your attempts at establishing a brand will fail. No matter what industry you’re involved in, always keep in mind that you always need to deliver quality on a consistent basis. Your brand’s reputation relies on you being a trustworthy and talented expert in your field. You want your name and personal brand to become synonymous with quality.

Sources: https://www.johnrampton.com/brand/,https://www.entrepreneur.com/article/77408

 

Popular Vegan Substitutes

Dairy

Alternative milks: Almond, soy, rice or hemp milk.

Buttery spread: Look for non-hydrogenated versions, like Earth Balance.

Dairy-free cheese: Daiya melts

Cream cheese: Tofutti cream cheese.

Sour cream: Tofutti.

Soy yogurt: Good for probiotics.

Protein

Tofurkey: If you can’t live without a “roast.”

Field Roast products: Grain-based faux meat products, not too processed and unusually tasty.

Tofu: Silken for smoothies and puddings; medium or firm for cooking.

Tempeh: Soybean-based meat substitute.

Seitan: Meat substitute made from wheat gluten; great texture, great protein.

Frozen vegetable burgers: Making your own is better, but these are convenient in a pinch.

Edamame: Fresh (frozen) soy beans are a great high-protein snack or side.

Beans: Dried and home-cooked are cheap and the healthiest

Condiments

Mayonnaise: Vegenaise tastes most like traditional mayo, Spectrum is a bit sweeter.

Bragg Liquid Aminos: Liquid protein concentrate, delicious soy-sauce taste.

Sriracha: Or other favorite hot sauces.

Harissa: Tunisian hot pepper paste makes anything taste good.

Tahini: Sesame paste can be used as a condiment or in preparing Middle Eastern recipes.

Kimchi: Great source of probiotics if you don’t like soy yogurt.

Sauerkraut: A surprising source of health benefits.

Source: https://www.mnn.com/food/healthy-eating/stories/vegan-grocery-list-top-50-staples-for-a-meat-free-diet

Prayer Life

I am sitting wondering what to post. All I can think of is to talk about the goodness of God and how prayer has changed my life. As a Christian, prayer is a powerful weapon. Whenever and wherever we can, we should pray. I have learned to not just pray in times of trouble, but to pray as often as I can. By praying daily, I am able to combat a lot of things in my life that could happen, but didn’t because of prayer. God protects us from things we don’t even see and probably will not ever know about. As a parent, I am teaching my child to do the same.

Prayer is my time to connect with God and just soak in his word. It’s a time to listen for his voice and allow him to guide my steps daily. Luke 22:42, teaches us “Not my Will but thy Will be done.” When I say those words on a daily basis, I am allowing God to take over my life. I believe he has and always will. His ways are always better than ours.

I have seen Prayer work in my life for my family, health, and finances. No matter the circumstance, God has always come through for me. I know in my heart he always will. I encourage you today to have a Prayer Life and hold steadfast to his promises.